How did pumpkin spice become the flavor of fall? (2024)

Good Question: How did pumpkin spice become the flavor of fall?

MINNEAPOLIS —It seems like everyone is selling something pumpkin spice these days.

According to Nielsen, sales for pumpkin-flavored products reached $488 million last season.

So, how did pumpkin spice become the flavor of fall? Good Question.

"It's hard to say goodbye to summer," says Megan Baumler, program director for Nutrition and Dietetics at St. Catherine University. "But, if we can latch onto something, it makes it easier to transition."

It's part feeling, part taste.

Research from NPD shows buyers of pumpkin-spice lattes visit those chains twice as much in the season and buy ten percent more.

In 1934, McCormick and Company came up with pumpkin pie spice with the idea it would help people make better tasting pumpkin pies.

In 2003, Starbucks introduced its pumpkin spice latter. Since then, a spokesperson for Starbucks told USA Today the chain has sold more than 400 million PSLs.

Other companies saw that success and followed suit. Now, there are pumpkin spices in everything from dog treats to Oreos to yogurt to lip balm.

Both Caribou and Starbucks say their drinks have some pumpkin puree, but much of the spice flavor comes from a blend of spices that include ginger, cloves, nutmeg, allspice and cinnamon.

"It's primarily cinnamon," says UMN food scientist Gary Reineccius. "The others round it out and give it balance."

So, if you're wondering are we at pumpkin spice peak? The numbers say probably not. Pumpkin-flavored products have been growing steadily for the past five years.

How did pumpkin spice become the flavor of fall? (2024)

FAQs

Why did pumpkin become a common food and flavor in the fall? ›

"When [colonial farmers] couldn't manage to produce wheat or cabbage or any of the foods that they were used to having, they could often substitute the very prolific pumpkin because it grew like a weed," she added. Essentially, the pumpkin became associated with an old-fashioned way of making a living off the land.

How did pumpkin spice become a thing? ›

Eventually, the first official recipe for pumpkin spice surfaced in 1796 when a woman named Amelia Simmons created the recipe and released it in the first American cookbook calling it "Pumpkin Pie Spice."

Is pumpkin spice a fall flavor? ›

Mid-August means "Augtober," and the embrace of pumpkin spice, an autumnal flavor that many of us fall for even before the end of summer.

Why are Americans obsessed with pumpkin spice during fall? ›

"Fall flavors like pumpkin spice evoke strong reactions because they tap into nostalgia and the brain's reward system," he said, similar to the way a person turns to comfort foods. The nature of autumn, with the shrinking days and colder temperatures, helps drive these feelings of nostalgia and comfort, Johnson said.

Why is pumpkin so closely associated with fall? ›

Pumpkins and corn because they are common and abundant fall crops from way back. Gourds and squash including pumpkins were among the first crops the natives taught settlers to cultivate. They've been huge symbolic items for the entire holiday season since - from jack o lanterns to pumpkin pie.

How does a pumpkin change from summer to fall? ›

Vines die back and leaves shrivel at the end of the growing season. The fruits change from green to yellow to sunset orange. Cut pumpkins from the vine when the rind is firm; leave several inches of stem attached to the fruit to avoid rot.

What gives pumpkin spice its flavor? ›

Pumpkin spice (a.k.a. pumpkin pie spice) is an aromatic blend of cinnamon, nutmeg, cloves, and ginger. Sometimes allspice is included. You can buy the spice blend at the store or use ingredients you already have on hand to make DIY pumpkin spice.

Why does pumpkin spice taste like pumpkin? ›

Well, you may be surprised that there is no pumpkin in the pumpkin spice flavor. According to Food and Wine, pumpkin spice is the seasoning that can flavor pumpkin pie. This seasoning blend usually consists of cinnamon, nutmeg, ginger, allspice, and cloves. This spice blend has been around for a very long time.

What is a fun fact about pumpkin spice? ›

In 1675 the first recipe to call for the mix of pepper, cloves, nutmeg, and cinnamon known today as pumpkin spice was used. The four spices can also be combined with ginger and all spice depending on where you live. A company known to prepackage these spices in a handy shaker started doing so in the late 1930's.

What is the most popular fall flavor? ›

For many, that flavor is probably pumpkin spice. However, pumpkin spice is a blend of classic fall spices that deserve their time in the spotlight, too. We'll explore 10 other classic, comforting autumn flavors below that can get you into the fall spirit, no pumpkin needed.

What spices taste like fall? ›

Here are 7 spices for fall that are perfect to get you in the seasonal spirit.
  • Cinnamon. Cinnamon is one of the most popular spices, both on this list and around the world. ...
  • Allspice. ...
  • Cloves. ...
  • Nutmeg. ...
  • Pumpkin Spice. ...
  • Rosemary. ...
  • Saffron.

What are traditional fall flavors? ›

Autumn brings about the warmth of savory vegetable soup, the richness of caramel, and the sweet-tang of apples. It's also a time for the crunch of pecans. Perhaps the very best autumn flavor is the sweet and spicy goodness of pumpkin bread! All of these flavors bring about warm memories, as well.

How did the pumpkin spice craze start? ›

The big boom of pumpkin spice truly came in the 1990s with the launch of the PSL. A little coffee shop named Starbucks launched the PSL, hesitantly, and initiated the pumpkin spice craze. The latte became the talk of the town with customers everywhere patiently awaiting the fall season just for their coveted PSL.

What WTF is pumpkin spice? ›

Pumpkin spice, also known as pumpkin pie spice, is a mixture of cinnamon, ginger, nutmeg, allspice, and cloves. Some pumpkin spice mixes might leave out a spice or two, but most consist of at least two or three of the spices listed above.

Does pumpkin spice turn guys on? ›

With a lavender garnish. The Smell and Taste Treatment and Research Foundation of Chicago in the 90s conducted a study to see which scent men found the most alluring. The study found that the men's favorite scent was pumpkin, and when mixed with lavender they were even more thrilled by the scent.

Why are pumpkins so popular during fall? ›

With pumpkins linked to holidays such as Thanksgiving and Halloween, there is a psychological theory called “reactance,” that affects us. Reactance theory, explained by The Conversation, is the strong inclination to act on limited time offers like seasonal pumpkin spice flavors.

Why did pumpkins become popular? ›

When Irish immigrants came to America, they brought their traditions and discovered something new - pumpkins! While this orange gourd lacked the bone white color of turnips, it was easy to carve and cast a beautiful orange glow when lit, making it perfect for Jack-O-Lanterns in a new home.

Why is pumpkin flavor so popular? ›

Some think it relates way back to our colony days where pumpkins were one of the only crops the settlers could sustain and so, subconsciously, pumpkin reminds us of our roots. Others believe that the seasonal appeal of the pumpkin-flavor is what creates the allure. Either way, the pumpkin spice craze is here to stay.

Why is pumpkin popular in Halloween? ›

Considered a symbol of protection

In addition to its origins in folklore, pumpkins were also believed to ward off evil spirits. Carved pumpkins with lit candles inside were placed on doorsteps to protect homes from wandering spirits on All Hallows' Eve, creating a tradition that persists to this day.

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