Teeth Whitening Market (2024)

Teeth Whitening Market Outlook for 2024 to 2034

The teeth whitening market size is expected to reach an estimate of US$ 7,204 million in 2024. Demand for teeth whitening products is expected to increase at a CAGR of 4.10% through 2034.

To cater to various types of customers and their dental requirements, companies in this sector have come up with personalizable solutions that are unique to customers’ preferences; they are also seeking to accommodate a wide range of consumer markets, including different age groups. The industry is expected to cross US$ 10,766.7 million by 2034.

Adoption Analysis of the Teeth Whitening

• Rising awareness about the importance of dental health and hygiene, coupled with an increasing focus on preventive dental care, has led individuals to seek teeth whitening treatments as part of their overall oral care routine.
• With regard to population growth on a global scale, there will be an increased demand for teeth whitening technologies, especially among elderly people who want to get rid of natural discoloration and staining caused by aging, thus boosting market growth.
• There has been an upsurge in demand for teeth whitening as a mechanism toward self-improvement due to health consciousness involving oral aesthetics, which has led people to value self-care routines such as brushing with these gels to attain self-confidence and enjoy better life quality.

Trends in Teeth Whitening Industry

• Increasing Demand for Cosmetic Dentistry

Dental aesthetics are increasingly being focused on as an aspect of beauty, with patients seeking dental treatments that enhance their attractiveness. This demand has been propelled by social media, celebrity endorsem*nts and a desire for whiter teeth. There is therefore need to brighten teeth at home or by any other methods.

• Availability of Over-the-Counter Products

Over the counter products such as toothpaste, whitening strips, and even pens which aid in the process of bleaching have been used to facilitate easier access to these processes. Consequently, affordable tightening solutions make domestic options viable for all people hence promoting growth in teeth whitening market.

• Natural and Organic Trends

With a growing preference for natural and organic products in the oral care sector, there is increasing demand for eco-friendly and chemical-free teeth whitening options. Consumers are drawn to whitening products formulated with natural ingredients like activated charcoal, coconut oil, and baking soda, which offer gentler alternatives to traditional whitening agents. As sustainability and wellness become paramount, natural teeth whitening solutions gain traction in the market.

• Dental Tourism

The rise of dental tourism in emerging markets, driven by lower treatment costs, advanced dental facilities, and quality care, has made teeth whitening procedures more accessible and affordable to a global audience. Patients seeking cost-effective dental treatments, including professional whitening services, are drawn to popular dental tourism destinations, boosting the demand for teeth whitening treatments worldwide.

Comparative View of the Adjacent Teeth Whitening Market

This section provides a comparative view of the teeth whitening industry, the dental imaging equipment market, and the dental hygiene devices market. The table analyzes the adjacent teeth whitening market based on CAGR from 2024 to 2034, opportunities, and key trends.

Teeth Whitening Market:

Dental Imaging Equipment Market:

Dental Hygiene Devices Market:

Category-wise Insights

This section provides detailed insights into specific segments in the teeth whitening industry.

Teeth Whitening Devices Anticipated to Lead with a Share of 40% in 2024

The teeth whitening devices to capture a dominant share of 40% in 2024.

• Whitening strips or trays, as mentioned above, constitute an easy way of doing it at home when compared with professional treatments.
• Manufacturers are constantly producing new items that have varying aspects, attracting users from different backgrounds financially.
• This is because they can now purchase them directly from online distributors, which makes it a lot more convenient for the customer.
• Modern devices offer effective whitening results, making them an attractive alternative for consumers seeking a whiter smile.

Retail Sales Estimated to Secure a Share of 59% in 2024

The retail sector is expected to secure a significant share of 59% in 2024, showcasing its position as the leading distribution channel for teeth whitening products.

• Many brands in different retail stores across the world offer a much wider selection of teeth whitening products that serve to meet various tastes and preferences of consumers.
• Retail stores make it easy for customers to find and compare the many choices available, allowing them to make informed decisions as they buy.
• Promotion strategies like discounts and bundled offers are commonly applied by retail stores, thus making teeth whitening products more accessible and attractive to consumers.
• This makes the products readily available in stores to make people buy on impulse also making the retail sector dominate.

Country-wise Insights

This part of the report examines the teeth whitening market across key countries such as Thailand, Germany, India, United Kingdom and the United States among others. The analysis includes key drives influencing the demand for teeth whitening in these countries.

Teeth Whitening Industry in the United States

The United States market boasts a mature teeth whitening industry, with a projected CAGR of 2.80% through 2034.

• Teeth whitening products have high market penetration in the United States, resulting in a slower yet steady increase as compared to growing markets.
• Established players in the United States market are always innovating to bring in new teeth whitening solutions and more improved ones, too.
• While it remains a popular treatment of choice for ensuring whiter teeth, there could be some movement towards other types of cosmetic dental procedures provided by dentists.

Teeth Whitening Industry in the United Kingdom

The United Kingdom market is projected to expand at a CAGR of 6.5% through 2034.

• Growing financial resources empower individuals to invest in non-essential cosmetic procedures like teeth whitening.
• Increased marketing efforts and readily available at-home and professional options have raised consumer awareness and accessibility.
• The widespread influence of celebrities and social media promoting whiter smiles further propels the market forward.
• Teeth whitening is increasingly seen as a form of routine dental care, contributing to its widespread adoption.

Teeth Whitening Industry in Thailand

Thailand's teeth whitening market is experiencing a moderate CAGR of 3.40% through 2034.

• Increasing disposable income allows individuals to prioritize personal care and invest in aesthetic procedures like teeth whitening.
• Increased marketing and media exposure are raising consumer awareness of teeth whitening options in Thailand.
• The growing popularity of aesthetic procedures in Thailand further contributes to the market's expansion.

Teeth Whitening Industry in India

India's teeth whitening industry is projected to rise at a CAGR of 4.30% through 2034.

• India's large and young population, with growing disposable income and increasing awareness of personal care, presents a significant consumer base for teeth whitening products and services.
• There is a growing societal emphasis on aesthetics in India, with teeth whitening becoming increasingly popular among young adults.
• The availability of affordable at-home teeth whitening options is making these treatments more accessible to a wider audience.
• The expansion of dental care facilities and the increasing availability of qualified dentists are contributing to the growth of the teeth whitening market.

Teeth Whitening Industry in Germany

The teeth whitening market in Germany is expected to grow at a moderate pace, with a projected CAGR of 3.0% through 2034.

• Germany has a strong emphasis on preventative dental care, and teeth whitening may not be seen as essential by all individuals.
• Cultural differences compared to countries like the United Kingdom and the United States may influence the perception of teeth whitening, with a focus on maintaining natural teeth rather than achieving a dramatically white smile.
• Despite the focus on prevention, there is a growing interest in cosmetic dentistry procedures, including teeth whitening, among certain segments of the German population.
• German consumers prioritize high-quality products and services, and the market is likely to see a focus on offering safe and effective teeth whitening solutions.

Competition Outlook of the Teeth Whitening Industry

The teeth whitening industry is brimming with established players, emerging startups, and private label brands, all vying for a whiter smile in the consumer's basket. With a constant influx of new technologies and ingredients, product innovation is paramount for brands to stay ahead of the curve.

This translates to developing effective yet gentle whitening formulas, creating convenient at-home whitening kits with new application methods, and exploring advancements in light-based whitening technologies.

Disrupting the market, DTC brands are offering convenient online subscriptions and personalized teeth whitening solutions at competitive prices. This forces conventional brick-and-mortar retailers and dental clinics to change their offerings and pricing strategies.

These days, there is a wave of mergers and acquisitions as companies seek out new product portfolios, distribution channels, and consumer markets. In addition, established brands can team up with dental practitioners so as to combine their skills and build consumer trust. Additionally, collaborations between established brands and dental professionals can leverage each other's expertise and build consumer trust.

Recent Developments in the Teeth Whitening Industry

• Procter & Gamble launched Crest Whitening Emulsions, which is a breakthrough formula that delivers five times more active hydrogen peroxide to the teeth and does not require rinsing or brushing.
• Colgate Palmolive expanded its Colgate Optic White line of products with offerings such as Colgate Optic White Renewal Toothpaste.
• Johnson & Johnson launched Listerine Healthy White Vibrant Multi-Action Rinse, which is a mouthwash that whitens teeth, prevents stains, and kills bad breath germs. The company also partnered with Byte, a direct-to-consumer brand that offers at-home teeth aligners and whitening kits, to provide oral care products and education to Byte customers.

Key Companies in the Market

• Procter & Gamble
• Colgate Palmolive
• Johnson & Johnson
• Unilever
• Ultradent Products Inc.
• Church & Dwight Co.
• GlaxoSmithKline Plc
• 3M Company
• DENTSPLY international
• Henkel AG & Co KGaA
• Institut Straumann AG
• Ivoclar Vivadent AG

Key Coverage in the Teeth Whitening Industry Report

• Demand Analysis of Teeth Whitening System
• Teeth Whitening Strips Market Outlook
• Teeth Whitening Market Trends
• Demand for Professional Teeth Whitening
• Expendable Teeth Whitening Product Market Outlook

Key Segments

By Product:

• Teeth Whitening Gels & Strips
  • Carbamide Peroxide with Potassium Nitrate and Fluoride
  • Carbamide Peroxide
  • Hydrogen Peroxide
• Teeth Whitening Devices
  • LED Lights
    • Corded LED Lights
    • Cordless LED Lights
  • UV Lights
  • Halogen Lights
• Oral Care Products
• Others

By Distribution Channel:

• Institutional Sales
  • Dental Hospitals
  • Dental Clinics
  • Group Dental Practice
• Retail Sales
  • Retail Pharmacies
  • Drug Stores
  • Hypermarket and Supermarket
  • Online Sales

By Region:

• North America
• Latin America
• Europe
• East Asia
• South Asia
• Oceania
• Middle East and Africa

Table of Content

1. Executive Summary 1.1. Global Market Outlook 1.2. Demand-side Trends 1.3. Supply-side Trends 1.4. Technology Roadmap Analysis 1.5. Analysis and Recommendations2. Market Overview 2.1. Market Coverage / Taxonomy 2.2. Market Definition / Scope / Limitations3. Market Background 3.1. Market Dynamics 3.1.1. Drivers 3.1.2. Restraints 3.1.3. Opportunity 3.1.4. Trends 3.2. Scenario Forecast 3.2.1. Demand in Optimistic Scenario 3.2.2. Demand in Likely Scenario 3.2.3. Demand in Conservative Scenario 3.3. Opportunity Map Analysis 3.4. Product Life Cycle Analysis 3.5. Supply Chain Analysis 3.5.1. Supply Side Participants and their Roles 3.5.1.1. Manufacturer 3.5.1.2. Mid-Level Participants (Traders) 3.5.1.3. Wholesalers and Distributors 3.5.2. Value Added and Value Created at Node in the Supply Chain 3.5.3. List of Raw Material Suppliers 3.5.4. List of Existing and Potential Buyer’s 3.6. Investment Feasibility Matrix 3.7. Value Chain Analysis 3.7.1. Profit Margin Analysis 3.7.2. Wholesalers and Distributors 3.7.3. Retailers 3.8. PESTLE and Porter’s Analysis 3.9. Regulatory Landscape 3.9.1. By Key Regions 3.9.2. By Key Countries 3.10. Regional Parent Market Outlook 3.11. Production and Consumption Statistics 3.12. Import and Export Statistics4. Global Market Analysis 2019 to 2023 and Forecast, 2024 to 2034 4.1. Historical Market Size Value (US$ Million) & Volume (Units) Analysis, 2019 to 2023 4.2. Current and Future Market Size Value (US$ Million) & Volume (Units) Projections, 2024 to 2034 4.2.1. Y-o-Y Growth Trend Analysis 4.2.2. Absolute $ Opportunity Analysis5. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Product 5.1. Introduction / Key Findings 5.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Product, 2019 to 2023 5.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Product, 2024 to 2034 5.3.1. Whitening Toothpaste 5.3.2. Whitening Gels & Strips 5.3.3. Light Device 5.3.4. Other Products 5.4. Y-o-Y Growth Trend Analysis By Product, 2019 to 2023 5.5. Absolute $ Opportunity Analysis By Product, 2024 to 20346. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Distribution Channel 6.1. Introduction / Key Findings 6.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Distribution Channel, 2019 to 2023 6.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Distribution Channel, 2024 to 2034 6.3.1. Institutional Sales 6.3.1.1. Dental Hospitals 6.3.1.2. Dental Clinics 6.3.1.3. Group Dental Practice 6.3.2. Retail Sales 6.3.2.1. Retail Pharmacies 6.3.2.2. Drug Stores 6.3.2.3. Hypermarket and Supermarket 6.3.2.4. Online Sales 6.4. Y-o-Y Growth Trend Analysis By Distribution Channel, 2019 to 2023 6.5. Absolute $ Opportunity Analysis By Distribution Channel, 2024 to 20347. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Region 7.1. Introduction 7.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Region, 2019 to 2023 7.3. Current Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Region, 2024 to 2034 7.3.1. North America 7.3.2. Latin America 7.3.3. Western Europe 7.3.4. Eastern Europe 7.3.5. South Asia and Pacific 7.3.6. East Asia 7.3.7. Middle East and Africa 7.4. Market Attractiveness Analysis By Region8. North America Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 8.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2019 to 2023 8.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2024 to 2034 8.2.1. By Country 8.2.1.1. USA 8.2.1.2. Canada 8.2.2. By Product 8.2.3. By Distribution Channel 8.3. Market Attractiveness Analysis 8.3.1. By Country 8.3.2. By Product 8.3.3. By Distribution Channel 8.4. Key Takeaways9. Latin America Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 9.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2019 to 2023 9.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2024 to 2034 9.2.1. By Country 9.2.1.1. Brazil 9.2.1.2. Mexico 9.2.1.3. Rest of Latin America 9.2.2. By Product 9.2.3. By Distribution Channel 9.3. Market Attractiveness Analysis 9.3.1. By Country 9.3.2. By Product 9.3.3. By Distribution Channel 9.4. Key Takeaways10. Western Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 10.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2019 to 2023 10.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2024 to 2034 10.2.1. By Country 10.2.1.1. Germany 10.2.1.2. UK 10.2.1.3. France 10.2.1.4. Spain 10.2.1.5. Italy 10.2.1.6. Rest of Western Europe 10.2.2. By Product 10.2.3. By Distribution Channel 10.3. Market Attractiveness Analysis 10.3.1. By Country 10.3.2. By Product 10.3.3. By Distribution Channel 10.4. Key Takeaways11. Eastern Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 11.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2019 to 2023 11.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2024 to 2034 11.2.1. By Country 11.2.1.1. Poland 11.2.1.2. Russia 11.2.1.3. Czech Republic 11.2.1.4. Romania 11.2.1.5. Rest of Eastern Europe 11.2.2. By Product 11.2.3. By Distribution Channel 11.3. Market Attractiveness Analysis 11.3.1. By Country 11.3.2. By Product 11.3.3. By Distribution Channel 11.4. Key Takeaways12. South Asia and Pacific Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 12.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2019 to 2023 12.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2024 to 2034 12.2.1. By Country 12.2.1.1. India 12.2.1.2. Bangladesh 12.2.1.3. Australia 12.2.1.4. New Zealand 12.2.1.5. Rest of South Asia and Pacific 12.2.2. By Product 12.2.3. By Distribution Channel 12.3. Market Attractiveness Analysis 12.3.1. By Country 12.3.2. By Product 12.3.3. By Distribution Channel 12.4. Key Takeaways13. East Asia Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 13.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2019 to 2023 13.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2024 to 2034 13.2.1. By Country 13.2.1.1. China 13.2.1.2. Japan 13.2.1.3. South Korea 13.2.2. By Product 13.2.3. By Distribution Channel 13.3. Market Attractiveness Analysis 13.3.1. By Country 13.3.2. By Product 13.3.3. By Distribution Channel 13.4. Key Takeaways14. Middle East and Africa Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 14.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2019 to 2023 14.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2024 to 2034 14.2.1. By Country 14.2.1.1. GCC Countries 14.2.1.2. South Africa 14.2.1.3. Israel 14.2.1.4. Rest of MEA 14.2.2. By Product 14.2.3. By Distribution Channel 14.3. Market Attractiveness Analysis 14.3.1. By Country 14.3.2. By Product 14.3.3. By Distribution Channel 14.4. Key Takeaways15. Key Countries Market Analysis 15.1. USA 15.1.1. Pricing Analysis 15.1.2. Market Share Analysis, 2023 15.1.2.1. By Product 15.1.2.2. By Distribution Channel 15.2. Canada 15.2.1. Pricing Analysis 15.2.2. Market Share Analysis, 2023 15.2.2.1. By Product 15.2.2.2. By Distribution Channel 15.3. Brazil 15.3.1. Pricing Analysis 15.3.2. Market Share Analysis, 2023 15.3.2.1. By Product 15.3.2.2. By Distribution Channel 15.4. Mexico 15.4.1. Pricing Analysis 15.4.2. Market Share Analysis, 2023 15.4.2.1. By Product 15.4.2.2. By Distribution Channel 15.5. Germany 15.5.1. Pricing Analysis 15.5.2. Market Share Analysis, 2023 15.5.2.1. By Product 15.5.2.2. By Distribution Channel 15.6. UK 15.6.1. Pricing Analysis 15.6.2. Market Share Analysis, 2023 15.6.2.1. By Product 15.6.2.2. By Distribution Channel 15.7. France 15.7.1. Pricing Analysis 15.7.2. Market Share Analysis, 2023 15.7.2.1. By Product 15.7.2.2. By Distribution Channel 15.8. Spain 15.8.1. Pricing Analysis 15.8.2. Market Share Analysis, 2023 15.8.2.1. By Product 15.8.2.2. By Distribution Channel 15.9. Italy 15.9.1. Pricing Analysis 15.9.2. Market Share Analysis, 2023 15.9.2.1. By Product 15.9.2.2. By Distribution Channel 15.10. Poland 15.10.1. Pricing Analysis 15.10.2. Market Share Analysis, 2023 15.10.2.1. By Product 15.10.2.2. By Distribution Channel 15.11. Russia 15.11.1. Pricing Analysis 15.11.2. Market Share Analysis, 2023 15.11.2.1. By Product 15.11.2.2. By Distribution Channel 15.12. Czech Republic 15.12.1. Pricing Analysis 15.12.2. Market Share Analysis, 2023 15.12.2.1. By Product 15.12.2.2. By Distribution Channel 15.13. Romania 15.13.1. Pricing Analysis 15.13.2. Market Share Analysis, 2023 15.13.2.1. By Product 15.13.2.2. By Distribution Channel 15.14. India 15.14.1. Pricing Analysis 15.14.2. Market Share Analysis, 2023 15.14.2.1. By Product 15.14.2.2. By Distribution Channel 15.15. Bangladesh 15.15.1. Pricing Analysis 15.15.2. Market Share Analysis, 2023 15.15.2.1. By Product 15.15.2.2. By Distribution Channel 15.16. Australia 15.16.1. Pricing Analysis 15.16.2. Market Share Analysis, 2023 15.16.2.1. By Product 15.16.2.2. By Distribution Channel 15.17. New Zealand 15.17.1. Pricing Analysis 15.17.2. Market Share Analysis, 2023 15.17.2.1. By Product 15.17.2.2. By Distribution Channel 15.18. China 15.18.1. Pricing Analysis 15.18.2. Market Share Analysis, 2023 15.18.2.1. By Product 15.18.2.2. By Distribution Channel 15.19. Japan 15.19.1. Pricing Analysis 15.19.2. Market Share Analysis, 2023 15.19.2.1. By Product 15.19.2.2. By Distribution Channel 15.20. South Korea 15.20.1. Pricing Analysis 15.20.2. Market Share Analysis, 2023 15.20.2.1. By Product 15.20.2.2. By Distribution Channel 15.21. GCC Countries 15.21.1. Pricing Analysis 15.21.2. Market Share Analysis, 2023 15.21.2.1. By Product 15.21.2.2. By Distribution Channel 15.22. South Africa 15.22.1. Pricing Analysis 15.22.2. Market Share Analysis, 2023 15.22.2.1. By Product 15.22.2.2. By Distribution Channel 15.23. Israel 15.23.1. Pricing Analysis 15.23.2. Market Share Analysis, 2023 15.23.2.1. By Product 15.23.2.2. By Distribution Channel16. Market Structure Analysis 16.1. Competition Dashboard 16.2. Competition Benchmarking 16.3. Market Share Analysis of Top Players 16.3.1. By Regional 16.3.2. By Product 16.3.3. By Distribution Channel17. Competition Analysis 17.1. Competition Deep Dive 17.1.1. Procter & Gamble 17.1.1.1. Overview 17.1.1.2. Product Portfolio 17.1.1.3. Profitability by Market Segments 17.1.1.4. Sales Footprint 17.1.1.5. Strategy Overview 17.1.1.5.1. Marketing Strategy 17.1.1.5.2. Product Strategy 17.1.1.5.3. Channel Strategy 17.1.2. Colgate Palmolive 17.1.2.1. Overview 17.1.2.2. Product Portfolio 17.1.2.3. Profitability by Market Segments 17.1.2.4. Sales Footprint 17.1.2.5. Strategy Overview 17.1.2.5.1. Marketing Strategy 17.1.2.5.2. Product Strategy 17.1.2.5.3. Channel Strategy 17.1.3. Johnson & Johnson 17.1.3.1. Overview 17.1.3.2. Product Portfolio 17.1.3.3. Profitability by Market Segments 17.1.3.4. Sales Footprint 17.1.3.5. Strategy Overview 17.1.3.5.1. Marketing Strategy 17.1.3.5.2. Product Strategy 17.1.3.5.3. Channel Strategy 17.1.4. Unilever 17.1.4.1. Overview 17.1.4.2. Product Portfolio 17.1.4.3. Profitability by Market Segments 17.1.4.4. Sales Footprint 17.1.4.5. Strategy Overview 17.1.4.5.1. Marketing Strategy 17.1.4.5.2. Product Strategy 17.1.4.5.3. Channel Strategy 17.1.5. Ultradent Products Inc. 17.1.5.1. Overview 17.1.5.2. Product Portfolio 17.1.5.3. Profitability by Market Segments 17.1.5.4. Sales Footprint 17.1.5.5. Strategy Overview 17.1.5.5.1. Marketing Strategy 17.1.5.5.2. Product Strategy 17.1.5.5.3. Channel Strategy 17.1.6. Church & Dwight Co. 17.1.6.1. Overview 17.1.6.2. Product Portfolio 17.1.6.3. Profitability by Market Segments 17.1.6.4. Sales Footprint 17.1.6.5. Strategy Overview 17.1.6.5.1. Marketing Strategy 17.1.6.5.2. Product Strategy 17.1.6.5.3. Channel Strategy 17.1.7. GlaxoSmithKline Plc 17.1.7.1. Overview 17.1.7.2. Product Portfolio 17.1.7.3. Profitability by Market Segments 17.1.7.4. Sales Footprint 17.1.7.5. Strategy Overview 17.1.7.5.1. Marketing Strategy 17.1.7.5.2. Product Strategy 17.1.7.5.3. Channel Strategy 17.1.8. 3M Company 17.1.8.1. Overview 17.1.8.2. Product Portfolio 17.1.8.3. Profitability by Market Segments 17.1.8.4. Sales Footprint 17.1.8.5. Strategy Overview 17.1.8.5.1. Marketing Strategy 17.1.8.5.2. Product Strategy 17.1.8.5.3. Channel Strategy 17.1.9. Institut Straumann AG 17.1.9.1. Overview 17.1.9.2. Product Portfolio 17.1.9.3. Profitability by Market Segments 17.1.9.4. Sales Footprint 17.1.9.5. Strategy Overview 17.1.9.5.1. Marketing Strategy 17.1.9.5.2. Product Strategy 17.1.9.5.3. Channel Strategy 17.1.10. Henkel AG & Co KGaA 17.1.10.1. Overview 17.1.10.2. Product Portfolio 17.1.10.3. Profitability by Market Segments 17.1.10.4. Sales Footprint 17.1.10.5. Strategy Overview 17.1.10.5.1. Marketing Strategy 17.1.10.5.2. Product Strategy 17.1.10.5.3. Channel Strategy 17.1.11. DentMate Technology Co. Ltd. 17.1.11.1. Overview 17.1.11.2. Product Portfolio 17.1.11.3. Profitability by Market Segments 17.1.11.4. Sales Footprint 17.1.11.5. Strategy Overview 17.1.11.5.1. Marketing Strategy 17.1.11.5.2. Product Strategy 17.1.11.5.3. Channel Strategy18. Assumptions & Acronyms Used19. Research Methodology