Simplified Customer On-boarding
Social login allows users to sign up for social accounts using their social media credentials. This eliminates the need to remember multiple passwords; making the login effortless.
Lower costs
As users do not generate a new set of credentials for an app utilizing social login, app developers are relieved from concerns related to password storage, hashing, and continual management.
Increased user engagement
Social login allows users to seamlessly share their activities on your website or application with their social networks. This increases social engagement, social referrals, reach, and visibility of your brand.
Better Data Acquisition
By accessing users' social media profiles, businesses can gather valuable demographic information, interests, and social connections which can be used for personalized marketing.
Boosted conversion rates
By streamlining the registration process, users are more inclined to complete sign-up, leading to higher conversion rates and reduced user abandonment.
Increased Trust & Security
Social login enhances the perceived security of your website or application. Users feel confident knowing their information is protected, incorporating trust in your brand and encouraging greater user engagement.
