Live: Kim Kardashian promotes purple colour correcting tooth product | Daily Mail Online (2024)

FAQs

Does the purple stuff for your teeth really work? ›

While this might sound scientifically plausible, the reality is it's more of an optical illusion than an oral health solution. The effect is purely cosmetic and extremely temporary. It doesn't address the underlying causes of tooth discoloration, such as plaque build-up or enamel erosion.

Despite claims, purple toothpaste doesn't whiten teeth or remove stains. Purple toothpaste uses color theory to neutralize yellow teeth by applying purple dye to the teeth, giving the illusion of a whiter smile. This effect is temporary and won't whiten teeth over time.

It has also blown up on TikTok too, with #hismile racking up 326.3m hits and videos of the toothpaste being used garnering hundreds of millions of views. In a video promoted on Hismile's own TikTok page, seen by 21.6million people, Kim K said she was 'obsessed' with the V34 foam product.

This is a similar theory to that of purple shampoo, which people use to combat brassy or yellow tones in blond or gray hair. While it may be effective in making your teeth appear brighter or whiter for a short time, it does not actually remove any stains from your teeth.

Dental professionals caution on the safety of purple toothpaste and potential side effects. The dyes in purple toothpaste may cause discoloration on oral tissues or result in allergic reactions. In addition, some users have reported that surface stains on their teeth appeared darker.

Purple toothpaste, like SNOW's Purple Toothpaste, is specifically formulated to be safe and effective for daily use. It typically contains enamel-strengthening components such as fluoride and hydrogen peroxide, which help to strengthen and protect your teeth while gently whitening them.

The original HiSmile formula contained citric acid, sodium chlorite and sodium bicarbonate as the active ingredients. Citric acid can erode tooth surfaces and cause sensitivity, while sodium chlorite can be toxic in high amounts.

Crest 3D White Professional Enamel Protect Toothpaste is our favorite whitening pick from the trusted brand. It has a gentle feeling and a mild mint flavor that isn't overpowering. This toothpaste features hydrated silica to remove stains and sodium fluoride to prevent cavities and strengthen enamel.

Kim Kardashian turns her teeth temporarily purple as she promotes the V34 Colour Corrector Serum from the brand HiSmile. The reality star brushes her teeth with the paste, which she compares to purple shampoo.

HiSmile has advertised extensively on Instagram in recent years, with celebrity promoters including Kylie Jenner, Kim Kardashian, Kourtney Kardashian, Kris Jenner, and Connor McGregor.

How do the Kardashians keep their teeth so white? ›

According to Dr. Sands, Kim has teeth whitening twice a year to ensure a dazzlingly white smile. At age twenty-eight she also had Invisalign clear braces to straighten her misaligned smile. The results from Invisalign, coupled with regular whitening, has given her one on the most well-known smiles in Hollywood.

Whitening. It's essential to understand that purple toothpaste doesn't actually whiten teeth. When brushing your teeth with purple toothpaste, the dark purple colour contrasts with the yellow, making your teeth appear whiter in the mirror and in marketing visuals.

Dr Kasem explained that it is incredibly dangerous to wash the teeth with shampoo and ingest the product. Using purple shampoo won't whiten the teeth like the TikTok user claims and people could end up feeling very ill if they use shampoo to clean their teeth.

Bleach is a corrosive substance. Since your gums and teeth are porous, using bleach on them can result in damage to the living tissues inside your mouth and fail to provide the whitening results you are seeking.

"If the stains on your teeth are difficult or ingrained, it's unlikely to work," he says. "But if your issue is with surface stains, such as those from coffee, tea, red wine, berries or sauces, products like HiSmile may reduce their colour, leaving you with less staining on your teeth."

White Glo's Purple Tooth Toner Technology features a specialised combination of red and blue dyes, to make purple colour correctors. These colour correctors instantly conceal yellow stains on teeth enamel. White Glo have developed this technology into a whitening toothpaste format, designed to be used daily.

Visible light provides tooth whitening without bleaching gels containing peroxides. The violet LED induces tooth whitening similar to that obtained with peroxides. CP 16 % + violet LED obtained results similar to the association of two peroxides.

The active ingredient in most whitening products is hydrogen peroxide (H₂O₂) which is delivered as hydrogen peroxide or carbamide peroxide. Carbamide peroxide is a stable complex that breaks down in contact with water to release hydrogen peroxide.