top of page
Brand Positioning
Godiva continues to be the leader in the premium confectionery category with more than 450 boutique and shops worldwide. Godiva is now available from Belgium to Singapore, from Denver to Dubai, making the Godiva brand known- and loved- in over 80 countries around the world. The stylish packing, the well thought out color combinations, and the unique luxurious experience bring along an opportunity only for the customer's best enjoyment
Consumers can find a comprehensive selection of Godiva offerings ranging from chocolate assortments and truffles; chocolates bars; chocolate treats; biscuits; coffee; desserts and a lot more.
Target Market
There are two keys markets that Godiva targets. They are the affluent retail market and the corporate segment. The affluent retail market composed of customers who have a preference for premium confectionary products and look to indulge in something exquisite. The corporate segment looks into corporate gift giving and special event caterers i.e. Wedding planners and party planners.
Current Positioning
Godiva will continue to be positioned as a premium confectionary range and priced at a significant premium relative to mass market confectionary brands and even some of the other premium confectionary brands. They focused on chocolate gifting, portraying Godiva as an exclusive luxury.
Godiva still keeps its signature packing- Gold Ballotin ( French for "small, elegant box of chocolates") but constantly seek to come up with stylish packaging with well thought color combinations. They also produce seasonal and limited edition chocolates for all major holidays.
Competitor Analysis
Our competitors analysis compares Royce and Laurent Bernard as Godiva 2 main competitors in terms of product range, traits of the chocolates, price and channel of distribution.
bottom of page
